
Cultural cults are enmeshed in our daily lives. Do you know the signs?
We live in an extreme time with extreme behaviour exacerbated by social media and some news sources. Something as odd as the carnivore diet was kept private amongst a few friends, yet it is now international and has members and influential leaders. For those unaware, the carnivore diet is where a person only eats animal products such as meat, butter and animal fat, while vegetables and grains are prohibited.[1] If your algorithm is unfortunate enough to catch it like mine, it is plastered on social media with influential leaders with a book and a course to sell you. Some of these carnivore influencers have since added non-meat items back into their diets after experiencing health issues despite the vicious backlash from their followers.[2] [3] There are also well-documented health risks associated with reducing the consumption of fruits and vegetables, such as the increased likelihood of cancer, heart disease and mortality overall.[4]For the average person, this cult-like behaviour is strange, and many believe that they could never be gullible enough to follow a cult like this, but that is the first mistake that results in ordinary people ending up in cultural cults.[5]
Introduction to the Anatomy of a Cultural Cult
Before divulging into cultural cults, it is vital to understand the anatomy and behaviour of a cult overall. A cult is a group of people devoted to a person, idea or philosophy.[6] Cults can be religious or cultural.6 Like traditional cults, cultural cults grow through social influence, such as biased news sources, podcasts, word-of-mouth, books, and social media.5Cults hurt the members by manipulating and influencing them to be obedient and isolated from outside perspectives.5This is in addition to abusing members’ time, money and energy for the leaders’ gain.5 Critics and skeptics are silenced and labelled as foes to maintain control over their members.[7] Cults target the vulnerable, such as those who have experienced loss, loneliness, economic despair, or are isolated and unhappy.5 Cults gain members by targeting unhappy and lonely people with the promise of their problems being solved if they adopt the cult’s perspective and goals.5 Cult members often have an elitist belief where they believe that they have the “truth” or have the best way of life, and non-members are inferior or stupid as a result of not thinking like their cult.7 The number one sign of a cult is blind obedience, resulting in members being attacked or ostracized if they lack obedience.7 As a cultural cult gains traction and members, their philosophy spreads and becomes more mainstream even if there is scientific evidence to prove that their goals lack viability or are harmful.[8] However, by then, it is too late, and a cultural cult has gained widespread acceptance despite its harmful practices and lack of evidential support.8 5
Often, people believe they are “too intelligent” to fall for a cultural cult and think their intelligence is a protective barrier against manipulation overall.9 However, it is not a lack of intelligence that makes people susceptible to a cult; it is their unhappy emotional state that makes them susceptible to a cultural cult’s manipulation.[9] Cult leaders are charismatic and persuasive and use people’s unhappiness in the world to their advantage regardless of their intelligence.9 5
Regardless of whether people are in a cultural cult or not, people tend to make decisions based on prior beliefs, even if they know scientific evidence to the contrary.8 Bringing scientific evidence to contradict a cultural cult’s member’s misshaped beliefs is often futile due to the cult’s prior manipulation.8 This is another reason cultural cults spread and thrive despite evidence contrary to their cause.
I am fascinated by how we got here. How did cultural cults filled with misinformation spread like wildfire among crowds of intelligent, ordinary people? Something as simple as a difference of opinion can spew hatred from cultural cult members, tearing communities, friends and families apart. However, cultural cults want that. They want their members isolated from loving skeptics and critics.7 They often succeed in strengthening their control over their isolated members by labelling weary friends and family as foes to the cause.7 This is in addition to cultural cults pushing the elitist narrative that members know the “truth” while others are “too stupid” to understand their philosophy and goals.7
Stopping Cultural Cults from Recruiting Us
There are many ways to stop ourselves from falling into cultural cults. However, awareness is the foundation of every tactic to combat a cultural cult’s recruitment efforts. One way to reduce our vulnerability to a cultural cult is to acknowledge that our intelligence is not a protective barrier to a cult’s manipulative recruitment.9 Another way to stop our vulnerability is to understand the manipulative tactics used by them to collect members and spread their messages.7
As stated earlier, cultural cults target people who have economic despair and are lonely, isolated and unhappy with their lives.5 They use persuasive language to manipulate people into believing that the cult’s philosophy and goals are the solution to their problems.5 If we are aware of this tactic, we may be able to foresee when our struggles are being used as a manipulation tactic to persuade us to join a cult’s cause.
People, regardless of whether they are in a cult or not, tend to make decisions based on prior beliefs, even if they have proven scientific evidence to the contrary.8 Cultural cults may unknowingly use this to their advantage by spreading their manipulative messages through antidotes and twisting societal beliefs to fit their narratives, even if there is proven evidence to the contrary. This factor, paired with knowing that cults target emotionally vulnerable people, could make the average person more susceptible to a cultural cult if they are unaware of this recruitment tactic.
Another way to stop a cultural cult’s recruitment is to understand that cult leaders are charismatic, persuasive, manipulative and normal-looking people rather than the stereotyped mentally ill cult leader.[10] 5 These leaders desire members to use for their financial benefit and to gain more influence and power towards their selfish goals.5 If we are aware of this motivation, we may be able to foresee when a charismatic leader is trying to recruit us for their selfish benefit.5
The final tactic to combat a cultural cult is knowing how to identify reliable information. It may be comforting to consume media that echoes our beliefs and opinions, but that is how cultural cults grow and gain strength among their members. Reliable information comes from scholarly peer-reviewed sources, professional sources and well-established companies.[11] Information from websites, blogs, social media, podcasts, books, friends and family could be reliable but require further investigation and an initial skeptical view.11 There are warning signs to be aware of to determine whether an information source has adopted a cultural cult’s philosophy. These signs include labelling skeptics as foes, possessing a superiority complex against outsiders and stating that the information source and members know the “truth” while outsiders are stupid or inferior.7
Conclusion
Our modern world is plagued by cultural cults that are run by leaders who use their charisma to prey on lonely and unhappy people for their benefit.5 These leaders often look and sound normal yet twist common beliefs and misinformation to gain money, time, influence and power from others.5 It can be comforting to believe that we could never be a victim of these cultural cults due to our intelligence.9 However, intelligence is not combative to captivating speeches about the cults’ objectives and goals and how their objectives would benefit the world and their members.9 5Even knowing scientifically proven evidence is not a barrier to stopping cultural cult recruitments.8
However, there are tactics to combat manipulating recruitment efforts. Tactics to combat cultural cult recruitment include identifying if the information source is reliable or not, understanding who cults target and knowing that cults twist their objectives to match common societal beliefs to gain cult members.5 11 Overall, we may not want to believe that cults run ramped among our daily lives. We may even want to live blissfully, believing that cults only live in remote jungles or farms, but that is not reality.
The reality is that anyone, including us, could belong to a cultural cult that destroys our lives and isolates us from loving critics such as family and friends.5 The worst part is that we may never realize we belong to a cultural cult. It is often easier to keep believing manipulated misinformation that appeals to our beliefs rather than do the gruelling work of realizing the truth of the manipulated information.5 It can be devastating to admit we were wrong and fell prey to manipulation and the tactics of a cultural cult.
The work is often long and gruelling if we desire to recuperate our lives from a cultural cult. The path to normalcy frequently results in ostracization from friends and family who are still captivated by the cultural cult.7 Many people would rather stay blissfully ignorant in their cultural cults than do the shameful and embarrassing work of admitting they were wrong and manipulated by a cultural cult.7 It is also shameful to admit that cultural cult leaders engaged in the movement and spread misinformation because they wanted our time, money and power for their benefit.5
That being said, despite the long path ahead, anyone can remove harmful influence and behaviour as long as they decide to change and remove a cultural cult’s power over them. It may be a long journey to normalcy from the grip of a cultural cult, but it is often rewarded with a more fulfilling life.
[1] Woods, T. (2019). What is the Carnivore Diet? – How to Get Started on the Lifestyle? [online] Carnivore Style. Available at: https://carnivorestyle.com/carnivore-diet/.
[2] Harding, R. (2023). Why Dr. Carnivore Changed His Mind About Meat-Only Diets. [online] Hone Health. Available at: https://honehealth.com/edge/paul-saladino-quit-carnivore-diet/.
[3] Sahas, B. (2025). US Influencer Follows Viral Carnivore Diet, Lands In Hospital With Kidney Stone. [online] News18. Available at: https://www.news18.com/viral/us-influencer-follows-viral-carnivore-diet-lands-in-hospital-with-kidney-stone-aa-9264409.html
[4] Kubala, J. (2024). Carnivore Diet: Benefits and Risks. [online] Health. Available at: https://www.health.com/carnivore-diet-7486099.
[5] Hassan, S. (2021). Understanding Cults: The Basics. [online] Psychology Today. Available at: https://www.psychologytoday.com/us/blog/freedom-mind/202106/understanding-cults-the-basics.
[6] Kulik, R. (2023). Cult. [online] Encyclopedia Britannica. Available at: https://www.britannica.com/topic/cult.
[7] Ross, R. (n.d.). Warning Signs. [online] culteducation.com. Available at: https://culteducation.com/warningsigns.html.
[8] Michal, A.L., Zhong, Y. and Shah, P. (2021). When and Why Do People Act on Flawed Science? Effects of Anecdotes and Prior Beliefs on Evidence-Based Decision-Making. Grantee Submission, [online] Available at: https://eric.ed.gov/?id=ED630205.
[9] Reid, O. (2025). Why no one is truly ‘too smart’ to end up in a cult, says this psychologist. [online] Global English Editing. Available at: https://geediting.com/dan-why-no-one-is-truly-too-smart-to-end-up-in-a-cult-says-this-psychologist/.
[10] Davis, M. (2018). 4 psychological techniques cults use to recruit members. [online] Big Think. Available at: https://bigthink.com/the-present/four-cult-recruitment-techniques/.
[11] Stevenson University (2023). How to Identify Reliable Information. [online] Stevenson University. Available at: https://www.stevenson.edu/online/about-us/news/how-to-identify-reliable-information/.